NEWS COMMUNICATIONS is a professionally managed consultancy in the field
of Public Relations and Corporate Image Management.Why image 
management?Because through image management organisations can translate 
its business values into "We Believe" and "We Will" statement.

Image building is considered by News Communications a management function. 
The PR outfits have to step beyond information send-out jobs into Image
Management workshops. With the liberlisation of Indian Economy, a large
number of companiesare upgrading technology, marketing techniques, 
computerisation etc.It is imperative at this stage that these companies
change their image from slow moving low-tech companies to a modern one 
that sees beyond the stereotype PR work. The vision to work beyond being
only the decision executioner.We at NEWS COMMUNICATIONS realise that the
environment has to be more professional for the PR function.

PR functions at NEWS COMMUNICTINS is seen as a management function, where 
PR agency works in unison with management of the company, to participate 
discuss shifting strategies and charting out image maps. Our objective in 
taking PR function as management functions leads a company to: -

· Learn from past success and not-so-successful practices.
· To address critical business.
· To understand market indicators.
· To develop strategies to operationalise and optimise the vision.
· To establish a shared vision approach.
· To determine the critical success factors for tomorrow.
· Identifying potential deterrents of success.


The above can be achieved if we emphasis on Establishing an Organisational Vision 
& Mission Plan. This can be achieved by establishing the followings: -

· What is the present organisational image. The ‘AS-Is’ factor.
· What are the industry indicators i.e. the challenges before any organisation
  in terms of changing customers and business values.
· What ‘should be’ organistion’s image. 
· Converting ‘should be’ image into a Vision & Mission plan.


Environmental data is required for this exercise that includes: -

· Health of local markets.
· Local demographically changes.
· Political, legal and social climate.
· Change in customer’s requirement & opportunities.
· The competitions & threats.
· Evaluation of industry & technology & latest trends.
· Demand for the products/services in any industry.